Tag: Door-to-door sales

Don’t Play the Status Game

When I first started door-to-door sales one of my biggest motivators was to gain recognition for my work and become respected as a good salesman.

I had bought into the status game. It’s easy to do, because in the hierarchical nature of humanity, seeking status has benefits – you feel more important, and your self-image increases.

But the problem with the status game is that it is a zero-sum game. To rise in the status rankings you need to overtake someone else. There’s two ways to do that: you being better or other people being worse. In my job, I was always working to overtake the salesperson above me and stay ahead of the salesperson behind me. I was hoping to make more sales than them – if I made no sales, I would secretly hope that they wouldn’t make any either, or I would be further behind in the rankings. If I was doing well, I would distance myself to try to stay in the zone, instead of offering to help the other reps with any insights that I thought would help them.

Another problem of the status game is that it is relative. You could be doing very well by your own standards, but if everyone else is better, you can feel a little inadequate. You are low status in this high-performing team but if you were in a different team you would be the best.

The key: Stop playing the status game. It’s difficult because it’s human nature, but staying humble and not worrying about status, and building others up can create a better environment to live and work in. You start to tune into others’ needs instead of constantly thinking about your own. In an odd sense, you might still end up getting the credit and recognition you were looking for the whole time.

The Importance of Foundation

Entrepreneur and angel investor Naval Ravikant highlights the importance of learning the foundations in life.

Put simply, it’s becoming competent in skills such as numeracy, writing, reading, speaking, and listening. The better you are at these things, the stronger your foundation and the simpler you will be able to learn anything else.

In my own life, my speaking and listening was more of a weakness so I decided to work as a door-to-door salesman in the summers – there was no way I could succeed in it unless I learned how to speak and listen to a high level. In my off-season I spend a lot of time reading books and writing on this blog, in order to become more comfortable and competent when having to communicate and understand the world through written word.

These skills are not only useful in the world of work, but also everyday life.

The Problem with Goals

I’m little wary about the idea of setting goals.

In a way, having goals makes us focus on what we lack, and it’s easy to link our happiness to the achievement of goals. But not all goals get achieved – in that case we postpone our happiness indefinitely.

In my first two years in door-to-door sales, I was encouraged to set sales and commission goals by my managers, so I did. Both years, I fell way short of the goal. Even though I did relatively well compared to my peers, and made two to four times the amount of money as I would have done had I stayed at my previous job, having that goal and missing it by so much was demoralizing.

In my third year of door-to-door sales – partly because of the uncertainty of the coronavirus pandemic – I didn’t set any sales or financial goals. In fact, I was almost certain that I wouldn’t beat the totals I had made the year before because our selling season was shortened. But, I ended up producing more than I had done the previous two years, in less than 60% of the time. Not only that, not having a goal made the whole process more enjoyable.

Don’t get me wrong, I still felt pressure to succeed – it was my first year managing a team and I was determined to show the new reps how the job could be done, as well as keeping our technician busy with work. Some may say, if I set a proper sales goal I may have achieved even more! Although I’m reluctant to agree with that, I can’t deny that it’s possible. Giving up having a goal in sales made it easier to do my job with the right principles – instead of focusing on getting a sale at all costs, I was focused on whether I was truly helping the person sitting in front me as my guiding principle.

It’s not that I didn’t set goals at all that year, it’s that I viewed them more like systems. I would decide how many days of the week I would be working, how many hours per day, when I would be going to sleep and waking up. Not only did I view them as systems, I focused on actions I could take instead of outcomes like sales since there was no way I could truly guarantee that someone else would say yes to my offering – there’s an element of luck involved with that.

How to Fail and Still Win Big

Like anyone else before starting a commission-only job in sales, I questioned whether it was the right decision to try it. I’d had a few months experience of a lead generation job, but I’d never made a sale in anything in my whole working career to date.

So I played through a few outcomes in my head. What if I didn’t do very well? What if I made no sales? What if I came out with less earnings than if I just stayed in my current job working at the front desk of a hotel?

I came to the conclusion that it was reasonable that I would find the job very difficult, and there was a chance that some of those outcomes could indeed come true.

But even if I did “fail”, and earn less than what I would have had I stayed in my job at the time, in what areas would I still win? I would probably at least make a few friends, I would have travelled to new parts of the country, I would have learned at least a few transferable skills, and I would surely have practiced overcoming objection. Even if I made the slightly less money than before but still achieved the other things, I would still have counted that as a big win. At the very worst, I would potentially learn to never do a sales job again.

In the end, I did find it even harder than I thought it would be. There were whole workweeks where I didn’t get paid a single cent for my time and effort. At one point in the year, I went 20 working days without making a single sale – not a single commission. But overall, I had some better periods and I ended up making about 1.5x what I would have if I stayed in my hotel job.

What’s even better, as is the nature of commission-sales, I ended up getting better and better over time, meaning in my second year doing the job I ended up earning just over double of what I would have in the hotel. In my third year, I ended up earning about 5x what I would have in the hotel – I doubt the hotel would have given me a 4% increase in my pay within that time, let alone 400%!

The idea of putting yourself out there to potentially “fail” in order to still win big is sort of related to Robert Kiyosaki’s rule of “working to learn, not to earn”, but also can be applied outside of decisions at work too. Failing to hit a 45 minute goal for a 10 km run still means that you completed the race faster than the average runner, and you still get to reap the rewards of the fitness built up through weeks or months of training. Failing in a relationship, but coming out of it learning more about who you are or what kind of partner would suit you the best is still winning big in the long-term.

Which life situations have you flirted with failure and still won big?

What Door-to-Door Salespeople Would Say to Themselves if They Could Do It All Again

Working in door-to-door sales is always a rollercoaster of an experience. Almost everyone sucks to begin with, most people give up or get fired. Some people stick it out and get better and become very skilled at what they do.

So I recently asked a bunch of my friends who I’ve worked with doing door-to-door sales: If your current self could go back and talk to yourself before you started door-to-door sales, what would you tell him/her?

Here are the answers:

“Have some faith in yourself and others. Learn to be present in the moment and enjoy the process of the lows and highs. Shut your inside battles, the fear, the scarcity mindset. The best days of life as a D2D rep is when you are free-flowing, loving yourself, trusting others and yourself.”

“Believe in yourself because you can do more than you know and you deserve self-respect. Also attachment is an unnecessary stress. Money isn’t everything. Friends come and go. Sales go up and down. Focus on you and the rest will follow.”

“I would tell her focus on building yourself up, drink less, party less. Read all the books! Invest in yourself, and believe in yourself because you can be the best! Go young me!”

“Have more confidence with trying something you’ve never done before, even though the job sounds crazy as hell.”

“Be excited to be wrong, you were not born knowing how to do this profession.”

“Trust your instincts no matter what. Health is wealth. Continue growing even while you wander.”

“Trust your intuition.”

“Pay more attention to what you’re thinking and feeling than what you’re doing and saying.”

“Don’t be a follower, find your own way, find who you are and work on yourself for you and not for others.”

“This will be a journey of growth that will pay off in the long run. Effort and struggle must take place before you can become your best self.”

“Turn this into a career instead of a summer gig.”

“Think much bigger much faster and commit to mastery and being the hardest worker in the industry.”

“Work hard even when you don’t feel like it, don’t give up and settle for mediocrity.”

“Work harder.”

“Build a better system of habits – it’s important for success.”

“Try new things, find what you’re good at, focus on what you’re good at and repeat when things aren’t going as planned.”

“Study the sales system with more effort and read more door-to-door related books.”

“Enjoy the process, enjoy the people you’re working with, enjoy the people you get to meet. When you choose to enjoy the whole journey then sales will come, not the other way around.”

“Become more self-aware. Enjoy the moment.”

“No-one after you leave is going to remember you so give it everything.”

“Keep on top of every account and make sure you get paid correctly.”

“Don’t lend money.”

“Don’t do it.”

Although there was a surprising variation in the type of responses, there were some common themes of self-belief, trust in yourself, doing it as a career, working hard, and enjoying it as much as possible.

If you’ve done door-to-door sales, what would you tell yourself? Comment below!