The Go-Giver is a fable written by Bob Burg and John David Mann about a go-getter struggling to meet his quarterly target at work. He seeks the help of a mysterious man who connects him to people who have succeeded in the business world. He learns that being a self-motivated go-getter isn’t enough to succeed, and it’s making him unhappy at work as well as at home with his wife.
It’s only when he adopts a new approach to go-give, by proactively helping one of his competitors by giving him one of his prospects he couldn’t help himself – he ends up getting a big lead in return which helps him hit his quarterly target.
Being a go-getter is generally seen as a positive trait, especially in the world of work. But the whole purpose of business is to help people, and if we are only participating to help ourselves, it can lead to corruption, greed, or simply being ineffective. By switching to the mindset of giving and serving others, we not only get more in return since people will feel the need to repay you, you can also inspire others to use the same default mindset to give to others.